The necessity of these two topics is to show that there is to attempt to understand the goals of a city.  The issue now is to determine why attempts are bring made to fix the cities, rather than focusing our attention on actually fixing them.  Many factors beyond big business and politics are key to the failed renewal of city slums, but these two issues are important in the modern city.  Combining theories of the political economy and semiotics, there is a sense that cities have become concerned more with money and power rather than local well-being.  In essence, the city as a whole is a business: the more money it makes the better for its economy.  This is what politicians really worry about.

            The money does not come from the poor inner city folk, but rather from those in the city who have the money to spare.  The political economy is the theory that employs the premise that the new economy works through politics.  Through politics and government, it is more profitable to clear out houses for a parking lot, or demolish a street to build a tunnel to a casino than to making the city presentable.  Atlantic city works for those who bring it money, especially the gamblers and tourists.  There is little incentive to fix the poorer areas where the revenue is minimal.  Taxes can only do so much, and the politicians must find other sources of capital to make the people happy.  Casinos shell out extra dollars to the politicians so they can assure growth of and attraction to their city.  In the end, it is a city that works primarily for the elite that it has attracted.

The casinos want to make money.  The financial status of the city is not as important as making money from the people it serves to accommodate.  Casinos are businesses and, like any other business hopes to maximize their profit.  Companies readily display large acts of generosity, but the financial injustices they commit from day to day are hidden.  Casinos cannot take everything away from their customers, because they need to attract other customers. 

Holistically, the end result is about making money and keeping the customers happy is an integral part of the process. Politicians are important in the process in this respect because they ensure space and atmosphere so that the casinos can thrive and attract consumers.  The semiotics comes in to play to insure the success and flair of these businesses.  The casinos get more customers and the city makes more money: everyone is happy. 

This theme space illustrates cutting-edge illustrations in urbanization by being such a showy place.  It is safe to walk on the boardwalk at night; it is an experience to take in all that the boardwalk has to offer; and it is an appealingly friendly atmosphere.  As for the development of urban theory in this themed space, there are numerous key issues that are relevant.  There is something unnatural about the disparity between the boardwalk and the rest of the city.  Herein lies the new nature of the city: fighting for what is still going strong and letting everything else fight for itself.